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Laitram®

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Prime Shrimp Marketing and Communications Intern, Summer 2024

Location:

New Orleans, LA

Category

Sales & Business Development

Division

Laitram Machinery
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Prime Shrimp is a young, rapidly-growing company using innovative technology to produce premium-quality, value-added shrimp products. Our state-of-the-art processing facility is located in the greater New Orleans area.

Reporting to the Business Development Manager, the Digital Marketing and Communications Intern contributes to the success of the Commercial Sales organization through market research, content generation, audience engagement and executing a digital marketing strategy across all touchpoints. This position presents the opportunity to play an integral role in the nationwide launch of a new product and creation of a sustainable business model through brand awareness, reputation management and customer education and acquisition.

Meeting business objectives in our fast-paced, dynamic work environment requires a passion for learning and growth and the ability to switch between collaborative and self-managed situations with ease.


Project Overview:
• Promote Prime Shrimp’s new Cook-In-Bag product by developing content for websites, social media, marketing materials, and other platforms.
• Write, review, edit and update copy content across channels – social media, website, blogs, email marketing platform
• Manage creation of new visual content through graphic design and creative direction of photo and video shoots
• Suggest new ways to promote our offerings and reach customers, leveraging existing channels or adding addition channels to the digital strategy


Requirements:
• Experience creating strong, engaging content
• Working knowledge of and comfort using graphic design and photo/video editing tools
• An awareness of digital best practices across SEO, email marketing, and social media
• Excellent organizational and time management skills
• Curiosity about the consumer-packaged goods (CPG) product category and customer


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